fenom shatters perceptions and sets standard in high-end spirits category
Launching in the South Florida market in May 2010, fenom carves out a new niche in the absinthe category and among high-end spirits. It is the first absinthe created for consumption in an undiluted form and is branded by a trademark design and a modern recipe that delivers a sexy, lower-calorie liquor uniquely crafted for contemporary nightlife.
fenom strays from the perceptions of traditional absinthes and presents a fresh, smooth consistency that is lightly aromatic with subtle herbal undertones, a dramatic departure from the liquors’ typically overwhelming bold flavor. Its lower alcohol content (80 proof/40 percent) and clear consistency lends to an increased level of drinkability, helping to cement its position as a liquor of choice for bottle service, chilled shots and mixed drinks.
With only 63 calories per ounce, the formula is intended to be enjoyed without the addition of water and sugar, although it can be combined with mixers that are typically blended with other liquors like vodka and tequila. The brands’ expert mixologists developed signature cocktails that can also be made and enjoyed at home; the fenom Fizz and the French Kiss feature ingredients like lemon juice and Perrier water.
fenom is handcrafted and distilled at a family-owned facility located in Fougerolles, France, that has produced authentic absinthes for more than 100 years. All natural ingredients, including wormwood, fennel, anise, gentian and mugwort are blended together with natural spring water from the Vosges Mountains using a traditional method of manufacture.
